Bobby Universe

Playful luxury with a conscience.

A brand developed to celebrate the individual. Envoking a feeling of immense presence and boldness, with a considered and selective eye for design.

Bobby Universe is a luxury Australian designer, who creates minimal pieces all the while encouraging others to be themselves. They even give back dollars from every sale to mental health.

Project included identity and brand creation, supporting brand principles, website design and management, ongoing campaigns (photography and videography), database management, eDM communications and influencer seeding.